From initial scope development to final delivery, I ensured the creation of a cohesive brand identity was delivered on-time and on-budget. Led by Creative Director Matt Yerman, the creative team focused first on the mark, giving it upward movement, tree-like characteristics, and the implication of mountains or even jumps. We then married this all with a super bold blue: a positive connection to the snow and outdoors that made Jiberish what it is today.