The Challenge

YouTube set out to strengthen the bond between creators and their fans with an innovative feature called “Celebrations.” This digital reward system introduces trophies, badges, and icons to mark milestones like channel anniversaries, subscriber goals, and contest wins, giving users and creators a new way to connect and celebrate achievements together.


They needed a system for their vast and diverse global audience and it needed to feel cohesive yet customizable, to appeal to millions of users while offering creators the ability to make their rewards unique. Every element had to integrate seamlessly into YouTube’s app and profiles, requiring meticulous design strategy, motion design, and countless rounds of refinement through stakeholder approvals.

My Role

As Senior Producer, oversaw the creation of 3D models and motion graphics, working directly with the client and internal teams to align on vision, style, and deliverables while defining the project's creative and technical requirements. I also managed the production pipeline, including rendering, compositing, and post-production processes, ensuring assets are created efficiently, addressing client feedback, meet quality standards, and ultimately are delivered on time and within budget.