The Challenge

For Netflix annual Geeked Week live Fan event, a five-day virtual extravaganza that celebrates the most anticipated releases in geek culture, giving die-hard fans exclusive news, sneak peeks, and surprise celebrity drop-ins, Netflix needed a bold, immersive identity.

My Role

From initial scope development to final asset delivery, I oversaw the creation of a cohesive brand identity centered around the concept of ink splatter as an homage to the art form that started it all: the comic book. The new ink splatter treatment was deployed across various assets: social media content, motion graphics, and live-streamed event visuals. It became an essential visual tool for communicating the energy and authenticity of the Geeked Week experience, uniting fans with the creatives behind the shows they love. This campaign elevated Netflix Geeked Week into a living celebration of fan-driven storytelling and the boundless possibilities that arise when fandom and creators come together.